Robaina's plantation

Thursday, 25 July 2013

Partagas the Book (by Amir Saarony & Friends)

            I had the pleasure of picking up my copy of 'Partagas the Book' in Cuba on a current trip. I was sorry I missed the launch in Havana earlier this year but it was almost as good. I am happy to say that I'm a friend of Amir's and we don't live far from one another. I'm actually proud to personally know someone who can achieve such a masterpiece as this book. It's a must buy for any cigar lover but more so if you enjoy the Partagas Brand. It's packed with info and pictures....but read about it in Amir's words.

            At 272 pages and with more than 800 images, Partagás El Libro shows the great history of one of the world's most famous cigar brands. The lives and exploits of the men who owned it, their successes and foibles. Including, for the first time ever, the label from the cigars Jaime Partagás was convicted of forging another brand's cigars. The book looks at the owners, the cigars, advertising and competitors from the early era, as well as current quality control, the history of readers at the factory, an interview with the previous director of the factory and the history of the store as told by Abel Exposito, the manager of the La Casa Del Habanos in the factory for 17 years. As a special treat, Simon Chase, from Hunters and Frankau and one of the world's leading experts on the Cuban cigar and its history, writes about his early memories of visiting the Partagás factory. Many images and documents from the collections of the National Library of Cuba, The National Archives of Cuba, Partagás Archives, The Museum of Tobacco in Havana and collections private and public from all over the world. Collaboration with researchers, historians, collectors and writers from Cuban and abroad, the book will be an entertaining read to anyone who is interested in cigars, Cuba or history. Profits from this venture will generate a donation to the museum to help them to continue to collect, preserve, study, exhibit and promote the fascinating history of the cultural icon we call the Cuban cigar.

About the book itself:
Approx. 272 pages
8.75" x 11.25" ((22.225 cm x 28.575 cm)
Approximate weight: 3.6 lbs (1.6 kg)
Bilingual: English and Spanish
More than 800 images

             With over 2 years of effort by historians, writers, researchers, museum directors, collectors, cigar industry executives, cigar enthusiasts, translators, photographers and many others in Cuba and around the world. The final product was successfully launched during the Habanos Festival 2013, with a cocktail at the Partagás Factory. The response has been uniformly overwhelming. Profits from sales will generate a donation directly to the Museum of Tobacco in Havana to help continue researching and preserving the wonderful history of the Cuban cigar.

             As I said, this is a must have book for any cigar lover or would make the best gift for one. If anyone is interested, here's an address

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